EPPS 6302: Assignment 2

Google Trends

Google Trends lets users decide between using “search terms” and “topics,” but what’s the difference?

Using search terms

Using topics

Animals, cars and football

“Search terms” are single keywords, while “topics” are a group of keywords that Google curates as a better measure of true popularity. The difference in quality can be very pronounced when investigating non-distinct or very niche topics.

Search term “jaguar” compared to topics “Jaguar (Animal)”, “Jaguar (Car make)”, “Jacksonville Jaguars (Football team)”